30Jun
29Jun
Social Media Is a Design Problem Before It’s a Content Problem
Small business owners spend a lot of energy agonizing over what to post. Almost none on how it looks once it's up. That's backwards. People scroll fast. You get a fraction of a second to make a thumb stop moving. A great caption under a blurry...
29Jun
Branding Packages, Explained Without the Sales Pitch
Every studio packages this differently. Here's how I actually think about it, not how it gets dressed up on a pricing page. There are roughly three tiers of what a business needs from branding. Almost nobody should start at the top, even if the top one...
29Jun
Why Good Design Isn’t a Luxury — It’s a Sales Department You Haven’t Hired Yet
A guy I worked with years back ran a solid contracting business. Great work, fair prices, strong word of mouth. But he kept losing bids and chalked it up to price every single time. Then I finally saw his proposal. A Word doc. Clip art....
29Jun